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Why Fionix?

When I decided to st▨art my company, I needed a name.

I didn't have any interest in a company bearing my name - too boring. I really wanted something that would represent my communications philosophy, the value I bring to clients, and my personality.

 

It was a tall order.

As I was brainstorming, I realized that I kept coming b🅰ack to the symbolism of a phoenix rising.

 

T𒉰he phoenix is a global legend, with a presence in almost in all cultural traditions. With references in ancient Egyptian,🧸 Greek, Native American and Celtic cultures, among others, the legend of the phoenix describes a magnificent creature that is a symbol of renewal and rebirth. This venture was to be a new, exciting direction for my career, and I wanted to work with my clients to elevate, lift and improve their organizations. 

So tꦛhe idea of the phoenix really resonated wi🍰th me.

 

But the name “phoenix” is everywhere, and I'm not based out of Phoenix.

 

So I went searching for i🧜nternational and phonetic spellings, and pieced together "fionix."

 

I immediately loved it, so I jumpe🎉d online to see if anything already had the name. Nothing did. 

And then I found the golden nugget. Urban Dictionary defines “fionix” as, “a girl who isn’t afraid to fight. Some🐓 people even call her the alpha. She normally has blond hair and slightly different colored eyes. She is strong, fearless, and loyal.”

 

Destiny.

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